E-commerce Automotive Roundtable (Beijing)

21 Nov 2017
10:00am - 12:00pm CST

Supported by Chain Media and SupplyChains Magazine. Interested to sponsor? Click here for more details

Event Details

For the longest time, also in China, auto sales has been done in one specific distinct traditional format: Consumer considers buying a car, chooses a selection of dealers in consumer’s close area, and visits them – physically -, views, tries and compares the car – makes the purchase, or not.

Even today, when online shopping has become a quintessential part of our lives – especially in China – a car purchase – no doubt, a major capital expenditure for the most of us – is still largely done in this format. 
However, according to a recent study conducted by Accenture – a global leading management consulting firm, up to 90% of future auto buyers in China may actually consider purchasing their first or next car solely through online channels.

Furthermore, internet and computing technology has advanced so far, that viewing, comparing, configuring and buying/paying cars online has become a reality by so far that it may make it eventually unnecessary to see the real thing, prior to the purchase decision.

Most – if not all – automotive OEM have invested or are heavily investing in such technologies that leverage Augmented Reality (AR), Virtual Reality (VR) and other digital means of offering and selling their cars online.

Meanwhile, internet market players who were previously not associated with the automotive industry at all, such as the “BAT”: Baidu, Alibaba and Tencent, and others, have revved up their game to offer their clientele a one-stop shopping experience concerning everything that one will ever need about cars.

In this event – ironically situated at a “brick-and-mortar” auto store (although, not strictly speaking the “traditional type”)  – leading experts in the automotive and internet-of-things industries will present and discuss on the role that E-Commerce in the Automotive Industry will take in the future in China.


Confirmed speakers and moderator include:

Mr. Frederik Gollob 
Director Dealer Network Development 
Beijing Mercedes-Benz Sales Service

Mr. Peter Albrecht 
UNITY Consulting 
& Innovation China

Mr. Gao Feng 
General Manager 
China & Hong Kong 
RedBook Automotive Data Services


Mr. Michael Adick 
Managing Director Auto Industry 
Accenture Greater China

This roundtable is a short but intensive sessions designed to involve delegates in in-depth discussions. They also provide a useful platform for meeting like-minded peers to exchange views and ideas.

This roundtable provides a critical opportunity to discuss these questions and share opinions on the latest industry developments, tying together newest trends and research in e-commerce particularly in the automotive industry,

Who Should Attend?

The delegates at the E-Commerce Automotive Roundtable (China) together comprise a unique group of the movers and shakers in omni-channel retail and e-commerce logistics in China.

– They are English-speaking executives with intra-China or pan-Asia regional responsibilities
– A hybrid group of manufacturers, retailers, brand owners, e-commerce platforms, websites operators, consultants and logistics service providers.
– Their function profile is very diverse with CEOs, COOs, e-commerce, retail and logistics directors and managers.

Featured Speakers:
- Mr. Frederik Gollob, Director Dealer Network Development Beijing - - Mercedes-Benz Sales Service Co. Ltd.
- Mr. Peter Albrecht, Manager of UNITY Consulting & Innovation China
- Mr. Gao Feng, General Manager, China & Hong Kong, RedBook Automotive Data Services (Beijing) Limited

- Mr. Michael Adick, Managing Director, Auto Industry, Accenture Greater China

Proposed Event Agenda

- 10:00 – 10:30 am: Registration and Morning Coffee

- 10:30 am: Presentation: E-Commerce, the better 4S Dealership?
By Mr. Frederik Gollob, Director Dealer Network Development Beijing Mercedes-Benz Sales Service Co. Ltd. Frederik looks back on a 16 year lasting career and journey with Daimler AG in various functions within the Passenger Car Sales & Marketing division for Mercedes-Benz Cars globally. After his first assignment in China from 2006-2009 he returned to lead the Dealer Network Development activities in China for the past 3 years. Apart from building up a physical dealer network in China for Mercedes-Benz, one of his focus areas is also providing an excellent O2O experience. The Mercedes me Store in Beijing Sanlitun is one of his more recent projects which attracted well over 1mio. visitors in the past 12 months.  

- 10:50 am: Presentation: E-Commerce Builds Finally the Bridge Between Marketing and R&D
By Mr. Peter Albrecht, Manager of UNITY Consulting & Innovation China
Peter Albrecht’s extensive experience in automotive consulting in various business departments sharpened his eye on cross-functional obstacles of major automotive OEMs. His present consulting work focuses on Industry 4.0 strategies, R&D management, operational excellence and E-Commerce related topics.

- 11:10 am: Panel discussion: E- Commerce in Automotive Industry
Moderator: Mr. Michael Adick, Managing Director, Auto Industry, Accenture Greater China
Michael is Managing Director Automotive Industry at Accenture Greater China. With near 18 years of hands-on industry and consulting experience in China, Michael is intimately familiar with the automotive industry and focuses primarily on supporting the major automotive OEMs with their Strategy, Marketing, Sales and Aftersales topics in China.

Panel additionally includes:
Mr. Gao Feng, General Manager, China & HongKong, RedBook Automotive Data Services (Beijing) Limited
Feng Gao, GM of RedBook Automotive Data Service; 5 years with RedBook China, more than 23 years experience of China automotive industry; deep insight in used car residual value and market research...

11:40 am: Q&A

12:00 pm: Closing/end of event

Share Your Experience & Insights - It's Easy!

If you wish to share your knowledge or experience on this topic, come forward to become a speaker or panelist at this event.

Again, you don't have to be an "expert" or a subject leader in the field to be considered as a speaker. We are looking for someone who is willing to share practical stories or the lessons your learned at your company that can ultimately stimulate a good discussion and debate.

Benefits of speaking include:
- Get a free pass and enjoy all the benefits of a paid attendee (a big $$ saving);
- Gain visibility, recognition and credibility for you & your company;
- Help foster the growth of supply chain, logistics or procurement in Asia;
- Instantly expand your professional network with peers;
- Receive immediate feedback from other professionals on your ideas, methods and plans, which can benefit you and your company!

> For more on the benefits of being a speaker, click here
> Read why the Council's events are also different here

Presentations are only 20 minutes long (10-15 slides, half of them can be your company overview) so preparation for this event will not take too much of your time. You can also sit at a panel discussion if you don't wish to present or simply don't have time to prepare anything.

If you are interested to speak,  email us at or contact us via the contact form

Frequently Asked Questions (FAQs)

How many attendees will be at the event?
This varies for each event, generally from 50 to 150 depending of the theme, time of the year and the city.

How do I find details on the topics and speakers?
You can always check out the most up-to-date version of the event page. Here you can see session descriptions as well as bios and photos for the confirmed speakers and panelists.

Are all the speakers confirmed for the event?
Circumstances beyond the control of the organizer may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, we reserve the right to alter or modify the advertised speakers and/or topics if necessary. Any speaker of schedule substitutions or alterations will be updated on our event page as soon as possible.

I would like to meet some of the delegates during the event, can you arrange this?
Yes, using our site, you can connect and contact all the event attendees before and after the event. We don't arrange matchmaking meetings at our events on a systematic way, but please ask at our registration desk if you would like us to assist us.

How can I get to the venue? 
The venue details, including the full address, are listed on the event page, and you will also be notified by email about the venue when receiving your confirmation letter a few days before the event.

What should I wear during the event? 
In our efforts to make the forum more enjoyable, we invite you to dress “business casual” and tie is again not required. We hope that this casual dress code will allow participants to conduct discussions in a more comfortable environment.

Are the drinks and meal included? 
Yes, all refreshments, tea/coffee breaks are always included and depending of the format of the event, a lunch or breakfast might also be included. Check the agenda for timings and more details.

When should I pay for the event? 
Once you have completed your registration, we require full payment before the event. Payment can be done using credit cards, Stripe of Paypal. For larger groups, we provide the possibility for you to pay by bank TT transfer.

Can I substitute a delegate? 
Yes, you can substitute a delegate at no extra charge - please email us the new name, job title, email and mobile number of this new person at support{at}gscc.co

Can I receive a copy of the presentations? 
As a general rule, we don't provide the presentations to any delegates and leave up to the speakers to decide if they wish to provide a copy of their presentation. Please meet them at the event and ask them directly.

What happens if the event get postponed? 
In the event that we postpone the event, you will be able to keep your registration for the next date. If you are unable to attend the rescheduled event, you are welcome to send a substitute delegate, free of charge.

For more information on the terms and conditions of attending our events, read here.

Ticket Name Membership Type Sale Ends Price Quantity
Individual Pass, incl. Morning Coffee
20 Nov 2017
Sale Ended
Individual Pass, incl. Morning Coffee Corporate Membership
20 Nov 2017
Sale Ended
Individual Pass, incl. Morning Coffee Professional Membership
20 Nov 2017
Sale Ended
Individual Pass, incl. Morning Coffee International Digital Membership
20 Nov 2017
Sale Ended
Individual Pass, incl. Morning Coffee Student Membership
20 Nov 2017
Sale Ended

21 Nov 2017
10:00am - 12:00pm CST

Google Calendar

  • Mercedes me Sanlitun No. 1 South Sanlitun Road, Chaoyang District Beijing 北京市朝阳区南三里屯路1号

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