Live webinars have limitations, as they can only occur at a given time when the hosts are available to present and typically recordings (sent to people who couldn’t make time to attend one) sit in inboxes unwatched and don’t allow for the kind of two-way interactivity that makes webinars valuable to begin with.
Fortunately, there is a better solution with our GSCC Automated Webinars platform.
Automated webinars combine pre-recorded video with live chat and real-time interactions to deliver an engaging experience for attendees. They can run automatically at various times on a recurring schedule where your sales team can be present or without requiring them to be present.
Automated webinars can also include pre-determined interaction points that prompt the audience to participate in-real time, such as polls, questions, special offers, downloads, and more. Even though the webinar has been pre-recorded, the interactive features will allow your attendees to participate in the webinar in ‘real-time’.
Key benefits of automated webinars:
- Pre-recorded video: automated webinars are created around a pre-recorded video. Video has three main benefits. It lets you perfect your presentation. It creates a consistent experience for attendees. (Videos never have an "off" day.) And video is less prone to latency issues like freezing or out-of-sync audio that can sometimes ruin traditional webinars.
- Recurring schedule: automated webinars can be scheduled to be regularly recurring, allowing participants to attend on any day, at any time, and dynamically, in the local time zone of the registrant. You can also offer a “just in time” option where attendees can join a session happening in the next 5 minutes, and this encourages attendees to register right in that moment.
- Pre-set interactions: a series of interactions that pop up for attendees at the right moments to engage them during your webinar. Send personalized messages, take polls, pose questions, make special offers, give away content, suggest helpful tips, custom calls to action to nudge attendees to the next step in your funnel. Pre-set interactions are extremely useful in engaging your audience and identifying high-quality leads.
Best use cases for automated webinars:
- Product demos: create a video showcasing your supply chain, procurement or logistics solutions/technology, allowing for opportunities for attendees to ask questions and receive special advice.
- New releases and updates: record a video covering all the latest releases and new features of your solutions and encourage attendees to ask relevant questions.
- Customer interviews: record yourself or a team member interviewing a customer for their success story, prompting your attendees to answer questions or polls, and share special offers.
GSCC will provide and support in:
- turning your existing webinar content into an interactive, automated webinar;
- the creation of a beautiful branded registration page with your logo, tailoring of your registration form (with your own specific fields), and customization of your follow-up emails;
- preparing the chat and its backend so your sales/BD team can interact with attendees in real time through live chat (available on mobile or Slack) or later by email;
- configuring all the interactions to pop up for attendees at exactly the right moments during the presentation e.g. personalized message, ask specific questions, push poll, make special offer, suggest helpful tips, etc;
- provide full analytics you can understand and take action on.
Ultimately, your prospects will watch an interactive engaging webinar that pre-sells them on your supply chain solutions and prepares them for your sales team to follow-up. Every question they have will be answered through live chat or email. You can lead prospects to sign up for a trial or schedule a call with your sales team.
If interested, please contact us for a custom quote.